FremantleMedia North America (FMNA) has appointed seasoned television industry veteran, Jayson Dinsmore, as the company’s President of Alternative Programming and Development. In his new role, Dinsmore will be charged with driving the company’s domestic and global development strategy within the unscripted genre.
“Jayson is one of the most well-respected and admired executives within the television industry. He is innovative, creative and brings an enormous amount of experience in both development and production. He shares our ambition at FMNA and I am delighted to have him lead our unscripted team,” said Jennifer Mullin, CEO, FremantleMedia North America.
“I’m extremely thrilled to be joining the FremantleMedia family and look forward to working alongside such wonderful and talented people, at a company that has such a rich legacy with many of the most successful franchises in TV history,” said Jayson Dinsmore.
In this new role, Dinsmore will be responsible for cultivating continuous growth in order to maintain FMNA’s position as a leading and premiere provider of unscripted entertainment. He will focus on sourcing, developing, pitching and producing original programming. With current hits such as America’s Got Talent (NBC), Family Feud (Syndicated), The Price Is Right (CBS), Match Game (ABC) and American Idol (ABC), Dinsmore will have access to both FMNA’s back catalogue of titles, as well as the opportunity to make key strategic, talent and creative decisions regarding new formats to further enhance the company’s pipeline of entertainment.
Dinsmore comes to FMNA with an extensive background in television and media. Most recently, he has been serving as Executive Vice President of Production and Development for CMT, where he managed all facets of development and genres including unscripted, scripted, news, documentaries and music events. During his tenure at CMT, he redefined the brand’s creative filter and launched the most successful shows in the network’s history including, Party Down South, Nashville and Sun Records.
Prior to his role at CMT, Dinsmore spent over a decade at NBC Entertainment, where he served as both the Senior Vice President and Vice President of Alternative Programming and Development. During his time there, he was responsible for a variety of shows including Deal or No Deal, The Sing-Off and Minute To Win It.
Dinsmore has received numerous industry accolades including being named as “one to watch” in The Hollywood Reporter’s 2012 Reality TV: THR’s 50 Most Powerful List, and Variety’s 2015 Music City Impact Report for his contributions to country music and lifestyle. He is a native of Texas and graduated from Howard Payne University.