Holland and Sweden fall for Five Guys a Week

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Love is in the air this MIPCOM as Fremantle announces its first global commissions for the new reality-dating format Five Guys a Week.  Created by Label1 for Channel 4 in the UK, the unique new format has stolen the hearts of RTL4 in Holland and TV4 in Sweden, who are set to produce local versions respectively, following deals led by Fremantle. A commission in France is to be announced soon.

Rob Clark, Director of Global Entertainment, Fremantle said: “Entering the market with commissions from RTL4 and TV4 is a fantastic kick off for our MIPCOM campaign for Five Guys a Week. The format has an authentic premise and taps into the universal theme of people’s desire to find lasting love. This is fantastic storytelling built around a simple structure that we’re confident audiences around the world will find compelling and highly entertaining.”

Simon Dickson, Creative Director and Co-Founder of Label1 said: “It’s such a simple idea, with a title that hooks you in and makes you want to watch. We’re thrilled that Fremantle are already well on the way to making it a global hit”.

Five Guys a Week transforms the first-date experience into the ultimate test of romance and compatibility, whilst putting the woman in control. Fast-tracking the “getting to know you” period, one single girl invites five guys who are looking for love to move into her home and live with her for a week, all at the same time, all under one roof. In theory, the guys all meet the single girl’s exacting standards, but are any of them boyfriend material? Throughout the week, the suitors will compete for her affection and go everywhere with her together: whether that’s out with her friends, or for dinner with her parents, with a combination of fixed rig and roaming cameras capturing all the action. Each day, she will have to eliminate one of them, whittling them down to the last man standing. But who will turn out to be her perfect match?

Label1 have been part of the Fremantle family since 2017, when the global distributor and producer took a minority stake in the UK factual indie.

Five Guys a Week joins Fremantle’s family of successful dating formats, sitting alongside the most travelled dating title of all time, Take Me Out, the genre-defining Hear Me. Love Me. See Me and the iconic Farmer Wants a Wife.

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