Sky Italia extends deals for X Factor and Italia’s Got Talent

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Sky Italia has signed a new four-year deal extension with Fremantle Italy and Syco Entertainment, to remain the exclusive home of The X Factor. The network has also extended their deal for Italia’s Got Talent for two further years. The entertainment series are two of Italy’s most successful international formats and flagship shows for Sky Uno and TV8.

The new season of The X Factor will launch on Sky Uno in September 2019, and TV8 will continue to air the hit talent show Italia’s Got Talent, which concludes its current season with its live finale on March 22.

Simon Cowell said: “Sky Italia are incredible partners. They are fearless and constantly prepared to reinvent themselves. Most importantly, they totally believe in these shows. Some of the biggest recording artists in Italy have been discovered by The X Factor Italia, and it remains one of my favorite international productions. Alongside our partners Fremantle and Sony Music, I am thrilled to continue working with this team and I look forward to see where they take The X Factor and Got Talent next”.

“We are delighted to announce that the extraordinary journey that led to the results we have achieved so far with The X Factor and Italia’s Got Talent will continue thanks to the renewal agreement with Fremantle Italy and Syco Entertainment – commented Nils Hartmann, Director of Sky Italia Original Productions. The work done in recent years has had, and will continue to have, two pivot points, courage and talent. The courage of an entertainment show that has been able to go beyond pure entertainment and scouting of talents, becoming the mirror of our “Zeitgeist” bringing together generations and genres and transforming itself into a booster of consciousness and awareness, alongside the courage to dare striving for perfection and adopting new production and creative standards to stage world-class shows. And the talent, the vital element we look for and nurture not only on stage, enhancing and supporting some of the best talents out there, but also behind the scenes, with real creative and technical excellences thanks to whom these shows marked a new course in entertainment. For all these reasons, we are excited to be able to continue this journey and to offer our audience unique, exciting and high-quality shows”.

“Fremantle Italy is very happy to renew its partnership with Sky for The X Factor and Italia’s Got Talent,” – commented Gabriele Immirzi, Fremantle Italy Chief Operating Officer – “This agreement is an important acknowledgement of the quality of the work our creative and production teams have done, and once again shows the foresight of a publisher that allows us to plan activities over a long period, contributing in a decisive way to creating high quality formats. We are already working with Sky to offer once again to our audience exciting and engaging shows able to renew themselves constantly, season after season”.

The X Factor made its debut on Sky in 2011, with Italy being the only country globally to air the format on pay-tv and defined by Simon Cowell as “the best in the world”. The Italian production team has introduced several innovations since the show’s inception: The X Factor on the Road (the trip around Italy seeking new voices and talent); The X Factor Daily, a daily show which features the contestants as they prepare for their weekly live performance; the Strafactor, a talent show in the talent show that discovers the most extravagant “pop icons”, and a cutting-edge voting system to increase audience interaction.

The impressive viewing figures confirm The X Factor as Italy’s record performing social show and must-see TV event for Thursday nights. The show’s viewing figures continue to grow season to season. The grand final of the 2018 series was the most viewed on Sky with over 2.8 million viewers avg and 13% share – with an all-time-record of 48 million votes.

The first Sky-branded edition of Italia’s Got Talent was dedicated to a wide variety of talents. It made its debut on Sky Uno in March, 2015 and has aired on TV8 since 2016.

Every year the Italia’s Got Talent team travels around Italy (from the North to the South for about 9,000 km) – with over 5 months of scouting and more than 10 months of production all geared towards identifying the most extraordinary talent, of all ages, and disciplines. More than 20,000 spectators participate in the live shows which are filmed in some of Italy’s most beautiful theatres. The opening episode of the current season of Italia’s Got Talent was watched by a combined audience of 4.2 million viewers in the first week. The series is the most viewed non-sport show ever on TV8.

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